Since 2017, I have worked as an independent Creative Director under the name W Design Bureau, creating and evolving brands from strategy through launch. Over this period, I have delivered more than 100 projects across food and beverage, hospitality, retail, real estate, consumer products and healthcare for clients in Russia, the US, Europe, the Middle East and Asia. Each project begins with a clear understanding of the business, market and cultural context, which I translate into a distinct and coherent brand system.