Founder and Creative Director of W Design Bureau, established in 2017. His practice focuses on strategic brand development, visual identity and creative direction across F&B, hospitality, retail, real estate, consumer products and healthcare.

Over the past nine years, he has led more than 100 projects across 16 countries, building brands from business, market and cultural context through identity, production and launch.

His work has been recognised with Pentawards Gold, Dieline Bronze, two World Brand Design Society Gold awards and A’ Design Silver, and published in TASCHEN’s The Package Design Book 8. His Behance portfolio has received 27 featured projects across key creative categories.