Founder and Creative Director of W Design Bureau, established in 2017. His work focuses on brand identity and creative direction across hospitality, F&B, retail, real estate, and professional services.

He began his career in the restaurant sector as Creative Director within an international hospitality group. During this period, restaurants under his creative direction were ranked in The World’s 50 Best Restaurants (2015–2017), and the concepts he worked on were collectively awarded 5 Michelin Stars.

The current focus of his practice is strategic brand development and the creation of cohesive visual systems. From 2022 to 2025, projects have received international recognition and featured in leading industry rankings, including a Silver A’ Design Award, a Gold Pentaward, a Bronze Dieline Award, two Gold World Brand Design Society Awards, and repeated selections in Packaging of the World’s annual highlights. The Behance portfolio has received 23 curator features across key categories.