
Helen Trophimova
Art Director
Art Director at W Design Bureau, specialising in the development of brand identity systems with strong expertise in typography and layout design.
Her practice combines experience in branding, editorial design and complex compositional systems. Over the course of her career she has worked on projects of varying scale — from website design to the development of brand identities for international projects. This experience has shaped her approach to building visual systems where typographic structure, page rhythm and compositional precision play a central role.
She studied at the British Higher School of Art and Design and completed the T-24 course led by Alexander Vasin, along with a number of specialised programmes focused on branding, typography and visual communication.
At the bureau she contributes to the development and refinement of brand identities, with particular focus on typographic composition, layout systems and the evolution of brand visual language across different formats — from printed materials to digital media.