Chicken Mafia Restaurant
About
Chicken Mafia is a daring fast-food gang! Tattoos are a prominent feature of gangster culture. We decided to use the personal tattoos of one of the brand's founders as the basis for the style. We redrew the tattoo and made a series of branded icons. The uppercase, chopped letters of the brand name were mixed with the icons in a checkerboard pattern.
In the fast food industry, where customers expect a consistent and recognizable reflection of the brand image in everything, developing a system for integrating the brand identity into interior design was essential. We used a simple principle for Chicken Mafia: add minimalistic colors, modern typography, and pattern-like graphics. This approach allowed us to feel light in the space, creating an environment where visitors could enjoy the food and the atmosphere.
Overall, our work on the Chicken Mafia project demonstrates the importance of a holistic approach to creating a corporate identity in conjunction with interior design. We created a memorable and holistic brand image by carefully considering how all the elements of the brand identity system are consistently combined. The result is a unique and cohesive brand image that stands out in the highly competitive fast food industry.
In the fast food industry, where customers expect a consistent and recognizable reflection of the brand image in everything, developing a system for integrating the brand identity into interior design was essential. We used a simple principle for Chicken Mafia: add minimalistic colors, modern typography, and pattern-like graphics. This approach allowed us to feel light in the space, creating an environment where visitors could enjoy the food and the atmosphere.
Overall, our work on the Chicken Mafia project demonstrates the importance of a holistic approach to creating a corporate identity in conjunction with interior design. We created a memorable and holistic brand image by carefully considering how all the elements of the brand identity system are consistently combined. The result is a unique and cohesive brand image that stands out in the highly competitive fast food industry.
Client: Jeti Aspan
The W Team: Eugene Wysota, Lesha Limonov
Discipline: Brand Identity, Packaging Design
Sector: Hospitality
2020
