Prime Foods Meat Brand
About
Primebeef is a premium brand of high-quality marbled beef, utilizing a unique approach to fattening and raising animals in the most environmentally friendly regions of the Russian Federation. The company selects young steers, primarily of the Aberdeen Angus breed, for its beef production, focusing on the highest quality meat.
In designing the packaging for this renowned brand, we've developed a design fully rooted in the recognizable elements of the company's identity. A key feature of our packaging design concept is a logo-shaped window cutout, offering a glimpse inside where images of the finished products are printed. The back of the box features cooking recipes and tips from the company's chef, enhancing the consumer experience.
Beyond the premium packaging segment, we've also designed packaging options for the mid-price segment. Following the international guide for standard packaging, we've extended the visualization of the brand identity from the primary packaging to cardboard sleeves and stickers.
Client: Jeti Aspan
The W Team: Eugene Wysota, Lesha Limonov
Discipline: Brand Identity, Packaging Design
Sector: Retail
2020
