Dan Maneshin Technical Production
About
Dan Maneshin is a brand that creates visual and technical design concepts for concerts, events, and shows. Innovative solutions are his hallmark, establishing him as one of the leading creative minds in the industry in Eastern Europe and the Gulf States. His unique solutions leave a lasting impression on audiences worldwide, from large-scale concert installations to immersive events. One such innovation that may have caught your attention is the official hourglass countdown at the 2022 FIFA World Cup in Qatar.
The brand's identity system comprises a logo with a blur effect, a signature, and an information block indicating the line of business. This blur effect is designed to mimic the contrasting glow around the contours of objects, mirroring the dynamic lighting found at concert venues. The author's signature serves as an additional stylistic element, emphasizing the personal touch and presence of the creator's personality in every communication, be it a business card or an invitation. Other components of the brand's identity system are based on layout designs that replicate the text block structure of the logo, ensuring a coherent and recognizable visual language across all brand materials.
Dan Maneshin's aesthetic is evident in his work, the vibrancy of his final product, and the emotions of sheer delight it evokes. Therefore, the brand identity system is thoughtfully designed to augment the visual code in such a way that it complements rather than overshadows the main spectacle of his creations on the creative scene.
Client: Jeti Aspan
The W Team: Eugene Wysota, Helen Trophimova
Discipline: Brand Identity
Sector: Professional Services
2021
